When you work with Yasmine, you find yourself working in a true partnership that results in an incredible experience, and an end product that is better than you first imagined. Yasmine has an uncanny way of understanding the needs of those she works with and, if necessary, being able to make suggestions to guide design in a way that I have never experienced in my career before now.
Working with Yasmine has allowed me to completely transform the brand of a large organization, and in a painless way. I could not have wished for a better designer to work with, and I continue to look forward to every project we do, together.—Darrell Bulmer, Director of Communications, Hopelink
Good design isn’t just pleasing to the eye—it communicates ideas. When I start a project, I ask fundamental strategic questions: What challenges are you facing now in your business? Which aspects of your communication and marketing have been successful, which haven't and why? Who is eating your lunch and how can we use design to best reflect your brand, convey your message and produce results?
Answering those questions is a highly collaborative process. When you partner with me you can expect a lot of listening, questioning, back-and-forth discussion and idea sharing. Along with a level of service and support you’ve probably never received from a designer before.
The following services are based on 20 years of business experience.
Logo/logotype/logomark design and redesign
Complete business identity package
Illustration - mixed media digital and traditional
Trade show booths and materials
Naming - products and services