Behind the curtain

Experience tells us that by knowing and understanding our clients—making their goals our goals—it is possible to create solutions that surpass expectations. The relationship between client and designer is built on collaboration and trust. Trust allows for exploration and inventiveness. Collaboration ensures the acuity of the final product.

Discovery leads the way.

My design practice is based on an understanding of the relation of design to communication and the need for a strategic approach in developing graphic and message content. As project manager and creative lead, I start by gaining a complete understanding of your communication needs and existing materials. Working in close collaboration, I help you define your objectives and develop a strategy. Together we arrive at visual solutions that establish values, communicate the message, and tell your story in a way that gets results.

I had the good fortune to receive an education in art (BFA) and psychology (MA) that trained me to be a visual thinker. That was followed by corporate experience that taught me the value of listening, collaboration, and teamwork.

I also love to draw, paint and take photographs.

—Yasmine Rafii